Instagram Money Calculator
Estimate your Instagram sponsored-post rate from followers, engagement rate and niche. Based on industry rate-card conventions used by influencer agencies. Know your worth before the next brand DM.
How to use the Instagram Money Calculator
Enter your follower count.
Enter your engagement rate — calculate it first with our ER Calculator if you don't know it.
Pick your niche; commercial niches (finance, tech, beauty) command higher rates.
See your estimated per-post rate range, plus story and reel multipliers.
Use the range as a starting point in brand negotiations — never quote below the bottom of it.