Engagement Rate Calculator
Calculate your Instagram engagement rate from followers, likes and comments. See how your ER% compares against industry benchmarks by account size, and learn what brands look for before sponsoring you.
How to use the Engagement Rate Calculator
Enter your follower count.
Enter average likes and comments per post — average your last 10-12 posts for accuracy (skip viral outliers).
Your engagement rate appears instantly with a benchmark verdict.
Check the benchmark table to see how accounts your size typically perform.
Recalculate monthly to track whether your content strategy is working.